Program Overview

This internship helps students understand how marketing actually works in the real world from how brands are built to how campaigns influence decisions.

Over 15 days, students explore the full marketing journey: understanding brands, decoding consumer behaviour, evaluating digital presence, planning campaigns, and improving real marketing assets. The focus is on clear thinking, strategy, and practical decision-making, not just tools or trends.

Students work on realistic marketing problems, justify their choices, and present their thinking clearly building a strong foundation in marketing, branding, and digital communication.

Program Outline

• What marketing really is and how it differs from advertising and content

• How brands create trust, perception, and long-term recall

• How consumers decide what to buy , emotional triggers vs logical reasoning

• Translating a business into a strong digital presence

• Evaluating content to understand why certain posts or campaigns work

• Understanding the role of different digital platforms and their risks

• Ethics, credibility, and trust in modern digital marketing

• Planning goal-oriented marketing and campaign strategies

• Writing marketing copy with clarity, tone, and intent

• Using AI thoughtfully to improve ideas and execution

• Improving existing marketing elements with clear reasoning

• Creating presentation-ready work that explains why decisions were made

Who’s This Internship For

• Students aged 13–18 years

• Those curious about marketing, branding, content, or business

• Students who enjoy analysing ideas, people, and communication

• Beginners welcome no prior marketing experience required

• Ideal for students exploring future careers in marketing, media, startups, or entrepreneurship